Use cases
From launch reviews to customer support, see how teams use Kolig roles, meetings, Brain, and integrations to get things done without the overhead.
By segment
Whether you're a solo founder, an agency managing client accounts, or a product team shipping every week. Kolig adapts to how you work.
Startups
Solo founders and early-stage teams use Kolig to cover product, marketing, and ops with AI teammates that know your company, remember every decision, and scale as you grow.
Learn moreAgencies
Digital and creative agencies use Kolig to deliver faster without sacrificing quality: one workspace per client, roles scoped to each account, and human teammates in the loop on every approval.
Learn moreSales teams
Revenue teams use Kolig to research leads, write tailored outreach, log activity in HubSpot, and follow up on schedule, all from AI roles connected to the tools you already use.
Learn moreMarketing teams
Marketing teams use Kolig to produce copy, campaigns, and content that stays consistent because your AI roles remember brand voice, ICP, and every past campaign from Brain and role memory.
Learn moreProduct teams
Product and engineering teams use Kolig to run launch reviews, align cross-functional stakeholders, and keep architectural decisions accessible, with PM, Legal, and Engineering roles in the same room.
Learn morePeople & HR
People and HR teams use Kolig to answer policy questions, onboard new hires, and draft reviews, with AI roles that know your handbook from Brain and remember team context over time.
Learn moreBy workflow
Product & Engineering
Before every launch, run a multi-role review with your PM, Legal, and Engineering roles in one meeting. Each responds from its own expertise, flags risks, and agrees on blockers. Kolig generates a structured summary and action items automatically. No notes, no follow-up chase.
Content & Marketing
Your Copywriter and Growth Lead remember your brand voice, ICP, tone guidelines, and campaign history, stored in Brain and reinforced through role memory. Every brief, draft, and variation starts from the right context. No more copy-pasting style guides into every chat.
Sales & Revenue
Give your Sales role Gmail and HubSpot abilities so it can research a lead, write a tailored first email, log the activity, and remind you to follow up. No tab-switching, no manual CRM updates. Your revenue process runs from one place.
Operations & Knowledge
Upload playbooks, SOPs, onboarding guides, and company policies to Brain. Scope them by team: each role sees only the docs it should, and everyone shares the company handbook. When a role answers a question, it cites the source. No more hunting through Notion or Drive.
Customer Support
Your Support role handles common questions from Brain, escalates edge cases to humans, and builds compressed memory of recurring issues and customer preferences. The longer it runs, the fewer tickets reach your team, and the answers get sharper.
People & HR
Give new hires a role that knows your company handbook, team norms, and onboarding checklist. Give managers an HR role that drafts performance reviews, tracks team updates, and surfaces patterns from 1:1 notes stored in Brain.
“We stopped treating AI like a search box. Kolig gave us a PM, a copywriter, and a growth lead that actually remember our launch context.”
Sarah Okonkwo
Founder, Northline
“Multi-role meetings changed how we ship. I @mention legal and engineering in one thread and get answers grounded in our docs, not generic advice.”
Marcus Webb
Head of Product, Relay
“Brain keeps our playbooks in one place, company-wide or per team. Every role stays aligned to what they're allowed to see.”
Elena Vasquez
COO, Stackform
“Cloning a role from LinkedIn took minutes. Skills mapped to what that person actually does. It felt like hiring, not prompting.”
James Park
Managing Partner, Harbor Agency
“Our Slack-connected roles handle inbound while we sleep. Abilities in HubSpot and Gmail mean they act, not just reply.”
Priya Nair
VP Revenue, Clearpath
“Real teammates in the same meetings as AI roles is the unlock. Decisions stick because humans and specialists share one room.”
Tomás Herrera
CEO, Meridian Labs
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